I made a bold move last night, one that I’ve tried to make in the past and caved within hours. I turned off Jetpack so I can focus on the writing rather than the page views and other statistics. When I failed at going stat free in the past, I used the logic that I needed to know what search results were bringing viewers to my page. I needed to know which pages readers were enjoying. I needed to know where readers were going when they left my site.
The truth is, I don’t need any of that! What I need is to write quality content that people might want to read someday. What I need is to do what I love, and if I loved numbers so much, I would be an accountant rather than trying to make a living from home as a writer and designer! It’s different when I’m doing management work for other sites, then it’s fun to look at the numbers, but when it’s my own site, I’m too attached to my content and I’m constantly trying to figure out why I’m not seeing the hits on posts that I love.
This is one of the big things I got out of Blissdom. Don’t write for the money, don’t write for the page views, write for the love. When your passion comes through, the readers will be back for more. When you’re putting up content in hopes of improving your stats, that will come through and can wind up driving readers away from your site.
I will admit that quitting Jetpack is almost as hard as quitting smoking. They’re both addictions that I will be much better when I’m over them, but for now, they’re making my skin crawl a bit. I will turn stats back on in a month just to see what happens…